The aim of the UX-inspired websites is to build engagement with their audiences, allow for personalisation and tailored content for each channel and to track the customer journey.
The sites were built on Kentico CMS to be easy to update in-house and flexible to adapt to future growth of the institute.
http://international.swsi.tafensw.edu.au/
TAFE NSW South Western Sydney Institute has partnered with Bullseye to develop an interactive, marketing-based website that provides two online channels for SWSi TAFE Business and International.