HomeBlog

Suncorp pledges $1 million to The Smith Family to help vulnerable kids stay connected

Post by 
Sarah Brighton
Published 
April 27, 2020

Suncorp has pledged $1 million to the Smith Family to support online learning for disadvantaged children at home. Launched this week, the pledge concept and supporting communications were developed in collaboration between Suncorp and creative agency partner Ogilvy Australia. The pledge aims to help The Smith Family bridge the growing digital divide facing vulnerable communities across Australia as essential services, including education, move online during the COVID-19 crisis.

Suncorp EGM Brand and Marketing, Mim Haysom said: “In the midst of the COVID-19 crisis many of us find ourselves working and studying from home. Yet many disadvantaged students don’t have access to computers or the internet in their households. We are incredibly proud to support The Smith Family in their quest to bridge the digital divide in Australia and provide kids in need with access to online learning resources. This is the time to lend a hand to those most affected and ensure that no one is left behind.”


According to The Smith Family, almost a quarter of students (23%) of the more than 50,000 students on its educational support Learning for Life program don’t have access to a computer with reliable internet at home. Without access to these essential tools, disadvantaged students are at risk of falling further behind at school. This situation can also affect them later in life, as they will lack valuable skills they need to take part in the digital world.


The CEO of The Smith Family, Dr Lisa O’Brien said she was grateful to receive Suncorp’s significant donation and delighted they have moved so quickly to help address this urgent need.


“Children from financially disadvantaged families start school behind, and they often stay behind without additional financial, personal and practical support. The last thing we want is for these children to fall further behind in their learning as a result of not having the essential items they need to continue their studies at home. Suncorp’s support for these children is a significant step towards ensuring that doesn’t happen.”


The supporting communications that further explain Suncorp's pledge will appear as paid posts on Facebook and can be viewed here:  https://youtu.be/389lP3ki_h8


Client: Suncorp Group

Agency: Ogilvy Australia


Ogilvy Australia is part of WPP AUNZ, Australasia's leading creative transformation company.

No items found.
THere's More

Post You might Also Like

All Posts

MILO asks you to take a side in ‘Hot v Cold’ campaign via Ogilvy

Nestlé has launched a new campaign calling on Aussie MILO lovers everywhere to settle the debate that has surrounded the much-loved drink for more than 85 years – how do people prefer their MILO, hot or cold?

Uncle Tobys extends Ogilvy’s remit beyond Snacks to Cereals

Following a competitive pitch, Ogilvy Australia has extended its relationship with Nestlé to undertake a range of work for the Uncle Tobys Masterbrand and Cereals business.

There’s a Glass and a Half in Everyone this Easter in new Cadbury Dairy Milk campaign

Cadbury has released an emotive new Easter brand campaign, developed by Ogilvy Melbourne, which continues to shine a light on people who surprise others with little acts of kindness that bring them closer together.

Huggies® launches new ‘Be Comfortable In Your Skin’ brand campaign

For the first time, Huggies® is taking a stand on the growing issue of parent-shaming with its latest ‘Be Comfortable in Your Skin’ campaign.

Ogilvy Melbourne bolsters agency talent with a raft of new senior hires

Following an extended period of growth, Ogilvy has announced a series of new senior appointments to strengthen its Melbourne offering.