Accolades for Ogilvy Australia’s outstanding client solutions continue, with the agency winning a swag of awards at the recent, redesigned ADMA Creativity & Effectiveness Awards (AC&Es).
Ogilvy dominated the awards – which focus on showcasing the effectiveness of data-centred, strategically-driven creativity - taking home six in total. These included two Pinnacle Awards for work with KFC on ‘The greatest loyalty program no-one knew they were part of’; one for innovation and the other for the Creativity & Effectiveness Campaign of the Year.
Ogilvy also won the following awards for other outstanding campaigns:
- Best Loyalty Program for KFC’s ‘The greatest loyalty program no-one knew they were part of’
- Best Campaign using New Technology for KFC’s ‘Viewer Verdict’ NRL campaign
- Best Stunt, Experience or Activation for KFC’s ‘Bucketheads’ cricket activation
- Best Data-Driven Media Campaign for American Express – More Doors are Open to Your Card
Ogilvy Australia CEO David Fox said receiving the awards was important recognition of Ogilvy’s ability to combine the best of traditional and new technology-driven ideas to produce highly effective client outcomes.
“All of the work recognised by these awards showcase the best that Ogilvy has to offer in terms of building the best data, combining it with clever strategy and the most outstanding creative minds in the country. Using these capabilities to produce ideas that combine technology with more traditional approaches is what makes us unique, and able to continually deliver for some of the largest brands in the country.
“I’m incredibly proud of all the teams that worked on these projects and continually deliver such incredible results. They are always looking for new ways of delivering innovative ideas, and these awards show that the industry agrees.”
The AC&E Awards celebrate the brilliant work of individuals, agencies and brands, leveraging the combined power of strategy and creativity to deliver effectiveness. They were this year re-engineered after a one-year hiatus that included a review of the criteria and the reduction of awards, to reflect a focus on showcasing the effectiveness of data-centred, strategically-driven creativity. This year, for the first time, they also combined with the AMY Awards which celebrate Australia’s digital brilliance.