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Stanley Rogers

Stanley Rogers,

premium cutlery brand

Stanley Rogers is Australia's most recognised brand in cutlery. With a heritage of more than 80 years, Stanley Rogers continues to bring quality products to our homes that enhance the cooking and dining experience.


    The challenge was to design and build a simple brand website quickly, which was accessible via the web and mobile browsers for easy product selection, that could be easily expanded to support a new sub-category of Stanley Rogers Kitchens.


    Australia’s most-respected, premium, stainless steel cutlery brand, and a favourite on the list for Bridal Registries across the country.  The brand did not have a unique website or digital presence historically, and Bullseye was tasked to develop a simple, yet high quality, brochure-based website.

    This new website is a crafted, digital brand site, easy to manage and update via a Drupal CMS.


    The site has just launched. The site analytics will be tracking ‘engagement length’ via time on site and gain metrics on content engagement, return visitors which proves the site and content strategy does lead to often repeated visits and finally tracking ‘intent to purchase’ via goals and funnels set up around clicks on “where to buy” retailer links.

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