L'Oreal New Zealand,
How far would you go?
L'Oreal New Zealand wanted to hold their first-ever local launch in the Land of Long White Cloud to introduce their new anti-aging skincare range--the Revitalift Laser X3--to the local market.
- The Challenge
L'Oreal New Zealand wanted to hold their first-ever local launch in the Land of the Long White Cloud. They needed a way to introduce their new anti-aging skincare range--the Revitalift Laser X3--to the local ladies looking to fight the effects of the harsh New Zealand sun.
- Our Solution
Bullseye worked together with word-of-mouth agency Soup and 90 Seconds TV to create the "How Far Would You Go" campaign. 90 Seconds TV took to the streets to ask Kiwi women "How far would you go for younger looking skin?" Bullseye designed a gorgeous website packed full of important skin information and interactive forums; so that other women can chime in. The site includes a mobile responsive design.
- The Impact
Gaelle Calves, Group Brand Manager L’Oreal Paris says: “This new innovation in skincare has been independently tested and found to be the first anti-aging* skincare routine to challenge a laser session.”