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Type B : Archive July 2014

Welcome to our blog. The idea behind the name is that Type B blood is in short supply because it’s one of the rarest. 
And so our team puts our heads together to give you Type B Blog – an offering of rare digital thought-leadership, with the latest opinions and insight on technology, digital marketing and the future of our industry. Take a look, and tell us what you think.

Selamat datang di blog kami. Ide untuk nama blog kami, Tipe B, muncul karena golongan darah tipe B tidak banyak tersedia dan salah satu yang paling langka.

Jadi tim kami bersama-sama menuangkan pikiran untuk memberi Anda Blog Tipe B – berisi ide-ide digital yang langka, dengan pendapat dan pemikiran terbaru di bidang teknologi, pemasaran digital dan masa depan industri ini. Simaklah dan berikan pendapat Anda.

  • Digital tattoo 4 jpg.png?itok=xLdCoAeh
It’s a new jaw-dropping concept which is going to take some getting used to I’d say. A digital tattoo so you can unlock your phone with a flick of the wrist.
  • Content calendar.png?itok=RJJwS0Fu
This is a discussion piece on where I think the market is going with content, content planning and how we can progress our own product to give us cut-through. My view is that customer journeys on their own aren’t enough. I think that content engagement will increasingly be about interactions that have functionality, logic, and flow rather than static pieces of content, regardless of the format or the journey we try to take people on.
Anthony Johnston
  • On camera.png?itok=AxfXS2Oz
This week the Bullseye production crew is once again headed to the offices of a corporate client to do an interview. As producer, it’s my job to make the interview subject feel comfortable and help them give their best performance. Here are some more helpful tips if you’re going to be on-camera in the future. Before the Interview Review the goals of your interview. What do you want the audience to come away with after watching the video? Pick the top three points and focus on them during the chat.
Jill Schaeffer
  • Ibeacon.png?itok=mto_DqcS
iBeacon is a short range proximity technology from Apple that utilizes Bluetooth 4.0 BTLE technology. The technology is full of promise and is already used in the field, most notably in some Apple stores and some stadiums. But is it really ready for the mainstream?
Minh Lee
  • Ringly1.jpg?itok=WtPw5THj
Experts believe Wearables will dominate by 2025. No surprise then that just about every week we see new, fabulous wearables about to hit early technology adopters.

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