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Type B : Archive April 2014

Welcome to our blog. The idea behind the name is that Type B blood is in short supply because it’s one of the rarest. 
And so our team puts our heads together to give you Type B Blog – an offering of rare digital thought-leadership, with the latest opinions and insight on technology, digital marketing and the future of our industry. Take a look, and tell us what you think.

Selamat datang di blog kami. Ide untuk nama blog kami, Tipe B, muncul karena golongan darah tipe B tidak banyak tersedia dan salah satu yang paling langka.

Jadi tim kami bersama-sama menuangkan pikiran untuk memberi Anda Blog Tipe B – berisi ide-ide digital yang langka, dengan pendapat dan pemikiran terbaru di bidang teknologi, pemasaran digital dan masa depan industri ini. Simaklah dan berikan pendapat Anda.

  • Facebook nearby.jpg?itok=ClVQ9IsJ
Facebook has just starting rolling out ‘Nearby Friends’ – a redesigned, location-based tool which flows from their acquisition of Glancee in 2012, a startup which was originally designed to help strangers with similar interests meet each other.
Westpac New Zealand is hoping for a first in the world – to be the first bank to allow customers to log in to their mobile banking app by fingerprint. This would be using the inbuilt fingerprint scanning capability in the Samsung Galaxy S5 smartphone. After setting up the fingerprint access, entering the app via fingerprint is extremely easy and is both a time saver and added security for their customers.
  • Throne.jpg?itok=H_1yWoph
48 hours ago was the launch of Game of Thrones season 4. Forgive me, stating the obvious. If you are like me and somehow missed the first three seasons it was staggering to see how the marketing industry responded.
  • Content strategy.jpg?itok=MeBj3bie

Content Strategy 101

April 08, 2014
In case you haven’t noticed, grabbing your audience’s attention has become a lot more difficult these days. With more and more digital competitors joining the market on a daily basis, this is completely understandable. It may be a very challenging task to attract customers, but definitely not impossible. These following steps may help you gain a little bit of insight to what strategy you can use to get your content out there.
  • Linkedin.png?itok=K5NxDazi
By now you have probably received an email from LinkedIn regarding their decision to shut down product and service pages on April 14 in favour of us creating ‘showcase’ pages. How are you feeling about it?

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