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Type B : Archive June 2013

Welcome to our blog. The idea behind the name is that Type B blood is in short supply because it’s one of the rarest. 
And so our team puts our heads together to give you Type B Blog – an offering of rare digital thought-leadership, with the latest opinions and insight on technology, digital marketing and the future of our industry. Take a look, and tell us what you think.

Selamat datang di blog kami. Ide untuk nama blog kami, Tipe B, muncul karena golongan darah tipe B tidak banyak tersedia dan salah satu yang paling langka.

Jadi tim kami bersama-sama menuangkan pikiran untuk memberi Anda Blog Tipe B – berisi ide-ide digital yang langka, dengan pendapat dan pemikiran terbaru di bidang teknologi, pemasaran digital dan masa depan industri ini. Simaklah dan berikan pendapat Anda.

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The first in a 3-part series by Client Services Director, Anthony Johnston, following his presentation to Mumbrella360 this month. PART ONE - setting the scene
Anthony Johnston
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Last week was a very exciting week, particularly for Australian creativity. The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 34,000 entries from all over the world are showcased and judged at the Festival each year.
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Not just a personal tool, in many ways Facebook can play an important role in promoting brands. Here’s how… 1. Two-way communication Facebook enables brands to create a two-way communication with their customers. Isn’t customer engagement what we’re all after, after all? Facebook gives you just that. Create compelling posts, and your fans will happily like, share, and comment on them. Interaction has never been easier. 2. Versatile
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As I was driving across the Harbour Bridge last week, this blog started forming in my head. Keep reading and I’ll explain why … With mobile phone usage doubling worldwide in just three years the question is what effect this is having on us human beings for the long term. We now know that one in three of us wakes in the morning and checks our mobile phone or tablet in bed before kissing our partner good morning.

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